# Style and Color Parameters

## The style= and color= Parameters

Many ConTeXt commands accept a `style` and a `color` parameter. These in turn accept a name as defined by `\definehighlight`, `\definealternativestyle`, `\definefont` for fonts, etc., respectively `\definecolor` or `\startstandardmakeup` for colors:

```\definefont[MyFont][Arial at 28pt]
\startmakeup[standard][style=MyFont]
Lorem ipsum dolor sit amet consectetur.
\stopmakeup
```

Alternatively, instead of pre-defining a font or color name, one can hand the definition over directly:

```\startmakeup[standard][style={\setupinterlinespace[line=5em]}]
Lorem ipsum dolor sit amet consectetur.
\stopmakeup
```

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